Filmed in HD or 4K, edited with graphics and delivered in digital format, these powerful marketing tools can be posted on websites, embedded in emails and uploaded directly onto social media pages. Video length can vary, since styles range from T.V./Yelp/website ads to “Who We Are” stories to in-depth, documentary-style pieces.

Each video is accompanied by a write-up or post that enlists company keywords, bolsters the brand and entices people to watch. A marketing video can also be packaged as a Video News Release (VNR) to accompany a written press release and help illustrate a newsworthy message, with content made available to T.V. and web news media for their use in coverage.

A “vlog,” or video blog, is a quick instructional or entertaining expression via video, typically around one minute in length, though they can run up to three minutes. Ideally, vlogs maintain a consistent monthly or quarterly presence for reliable branding; they can also be alternated with written blogs to communicate a dedicated business voice. A vlog is shot in HD and delivered digitally and on social media.

A quick and simple format, social media snippets can be filmed via HD camera or smartphone, then posted as ads, “Live” videos, in-stream videos or Stories. They’re great to capture memorable moments at events and action on the job. If desired, we can feature your logo, graphics and photos as the video plays, even on the “Live” platform. Social ads are targeted to your specific audience for broader viewership. Video clips can also be reflected on websites and paired with written blogs for a diverse array of uses.

Go beyond the typical employee manuals with in-house training and recruiting videos. These can help staff visualize a certain method, explain different roles and responsibilities, or attract new employees as your company grows. Whether for internal communications or customer outreach, we can demonstrate a particular product or take an operational process step-by-step using HD video footage, graphics and narration. We can also feature employees to help not only recruit new people, but also retain your current staff by showcasing a sense of pride on the job. Videos work well to illustrate a series of skills, tasks or company values to help maintain consistency and common ground in the workplace.